Native Pet

Native Pet's product mix has a lot of crossover, and many dog parents may need a mixture of solutions for their fur babies. Viewing only one product at a time may not be a quick enough way to view multiple solutions.

The Hypothesis

If we can add a bundling widget to product pages that uses AI to know which products will sell best with the product on page, we can expect an increase in bundles and increase in AOV.

We worked with Shopify app Frequently Bought Together to create a bundle section that matched Native Pet's branding and felt easy to use.

The Results

Average Order Value: Increased 8%

Purchase rate: Increased 7%

Key Takeaway

If it makes sense for your product mix, merch add-ons on your product pages that make sense and you can get an easy bump in AOV, and sometimes even transaction rates.