oHHo

oHHo partnered with multiple social media influencers in 2025 on sponsored posts for their seltzers and gummies and needed a way for google ads to capitalize on the increased reach their products and brand captured in this time.  

The Hypothesis

The sponsored posts help drive awareness on the brand, and in the best case scenario will drive a user directly to the site to purchase. But what about those who see the post and come back at a later time to search for the product? Can we position the google ads to best reach these customers?

In tandem with the social launches, we increased investmenton the branded keywords to ensure no competitor could capture this highly engaged audience

Extra emphasis was put on the products featured in the social posts via a shopping campaign, as well as a text campaign to fully dominate the search results page with relevant information

The Results

20% increase in sales year over year for 2025

15% increase in returning customers over the course of 2025

Key Takeaway

Your paid media channels work best when they work together. Social media ads create great awareness and reach for your brand, but when it comes time to buy, google ads can help push your efforts across the finish line.