Theory11
Theory11
+113% increase in revenue
+86% increase in sales
Challenge
Theory11 was looking for a big push on their new product lines for the Black Friday / Cyber Monday season. With high competition around the pop culture themed gift category, they needed a paid search strategy to helpstand out among the pack
The Hypothesis
Emphasize new products outside of the core playing cards to showcase how the brand has evolved into new spaces
Solution
Leading up to the holiday shopping season, we created unique campaign breakouts to highlight each of the new products. Along with shopping ads, we leveraged youtube ads to increase awareness and saturation
This required an increased investment (+50%) in the new product lines while maintaining a level budget for the core products
The Results
Key Takeaway
When a brand takes a chance stepping into a new space, leverage the trust they’ve built with their core audience to highlight the value of their new products
